How We Helped Brenntag Enrich a Company List with Comprehensive Sustainability Data

In a nutshell

Brenntag, a global market leader in chemical distribution, sought deeper insights into the ongoing market shift from traditional chemical products to safer and more sustainable alternatives. Using our database of over 40 million companies we identified key players in Europe and North America offering safer and sustainable chemical products. We then mapped these products to their traditional chemical substitutes, enabling Brenntag to gain a comprehensive understanding of shifting market dynamics.

What was the challenge?

The chemical industry is undergoing a significant transformation, with increasing demand for safer and more sustainable alternatives to traditional chemicals. To stay ahead, Brenntag needed a way to:

  • Identify companies offering safer and sustainable chemical products.
  • Understand how these new solutions compare to traditional chemical substitutes.
  • Gain market insights to anticipate shifts in demand and refine their strategic approach.

However, manually tracking these changes across a vast industry was impractical. Brenntag required a data-driven solution to provide a clear and up-to-date picture of the evolving market landscape.

How did we help?

We leveraged our advanced data enrichment and webAI technology to bridge this critical information gap. Our AI analyzed over 40 million company websites across Europe and North America, extracting relevant business and sustainability-related data. Through this, we:

  • Identified several hundred companies actively producing and distributing safer and sustainable chemical products.
  • Mapped these products to their traditional chemical counterparts, creating a structured comparison.
  • Integrated this enriched dataset into Brenntag’s existing systems, offering a holistic view of the market transition.

This mapping provided Brenntag with a clear overview of which traditional chemicals were being replaced, by whom, and at what scale, empowering them to adapt their strategy accordingly.

How did we add value?

With this enriched dataset, Brenntag gained actionable insights into market trends and the adoption of sustainable chemistry. The key benefits included:

  • Enhanced Market Intelligence: By understanding which companies are driving the shift toward sustainable chemistry, Brenntag can better anticipate changes in demand and adjust its portfolio.
  • Competitive Advantage: The data allows Brenntag to identify potential new partners, stay ahead of competitors, and align their business with the industry’s sustainability evolution.
  • Strategic Decision-Making: With clear insights into market shifts, Brenntag can refine its supply chain strategy, ensuring they offer the most relevant and in-demand products.

By transforming raw data into a strategic asset, we enabled Brenntag to navigate the future of the chemical industry with confidence, embracing the transition toward safer and sustainable chemicals.